Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Most companies love the fact that they can:
Show the customer experience fr…
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Customer Journey mapping is a popular tool and approach that many companies are using to better understand their customer’s experiences, pain points and satisfaction at individual touchpoints a…
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
Every marketing and brand manager knows that shoppers use their mobile devices during the shopping journey – but unfortunately few have insightful data about where, when and why. Onl…
3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping
3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping
Customer Journey mapping is a popular tool and approach that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Our experience is that this approach is a great first start for developing cu…
How Retailers Eliminate Sales Leakage through Customer Journey Mapping
How Retailers Eliminate Sales Leakage through Customer Journey Mapping
Every year retailers pour billions of dollars into marketing campaigns to draw shoppers to their stores. With a dizzying array of advertising options, promotions, coupons and ‘trending’ tactics combined with increasing competition from online retailers, it’s easy to be un…
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