In-the-Moment Research – The Key to Customer Journey Insights
In-the-Moment Research – The Key to Customer Journey Insights
Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the growth and profitability of every company. Virtually all research and insights departments at companies perform…
Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Most companies love the fact that they can:
Show the customer experience from…
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Stop Doing Yourself a Disservice by Doing Journey Mapping without Research
Customer Journey mapping is a popular tool and approach that many companies are using to better understand their customer’s experiences, pain points and satisfaction at individual touchpoints and…
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use
Every marketing and brand manager knows that shoppers use their mobile devices during the shopping journey – but unfortunately few have insightful data about where, when and why. Onlin…
3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping
3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping
Customer Journey mapping is a popular tool and approach that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Our experience is that this approach is a great first start for developing cust…
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