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Mapping the Path to Purchase: Why It Matters for Business Growth

Mapping the Path to Purchase: Why It Matters for Business Growth Understanding your customer’s path to purchase is no longer optional for businesses seeking growth—it’s essential. From the moment a potential customer becomes aware of your brand to the point they make a purchase, every step in their journey offers critical insights that can info…

Where is Your Revenue Leaking? And How Can You Fix it?

Where is Your Revenue Leaking? And How Can You Fix it? Companies spend millions of dollars every year to retain customers. However, only a few understand the key logical and emotional drivers of customer loss or measure the impact of their efforts beyond basic Voice-of-the-Customer statistical analysis or “rescue program” calculations. But…

Supercharging Growth through Customer Experience Transformation

Supercharging Growth through Customer Experience Transformation For more than a decade, the ROI of Customer Experience has been discussed, with very few case studies or quantified examples of the growth and profit opportunity that Customer Journey transformation holds that C-Suites should be evaluating. In that time, we at Gold Research were…

Where Will Generative AI Transform Your Customer’s Journey?

Where Will Generative AI Transform Your Customer’s Journey? AI is exploding and its impact seems almost limitless in virtually every industry. IDC has estimated that investment in AI will exceed $150 Billion in 2023, on the way to exceeding $300 Billion in just 3 years. As customer research experts, Gold Research understands the customer jour…

How Customer Journey Mapping leads to Great Customer Experience in Retail

How Customer Journey Mapping leads to Great Customer Experience in Retail The retail sector, spurred by the advent of online shopping, has transformed itself across a variety of industries. While marketers have more opportunities to expand and sell globally, shoppers have nearly unlimited options to choose from. This has created an intensified…

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