Is Research Necessary to Understand “Customer Behavior”?

Is Research Necessary to Understand “Customer Behavior”? Every business is in the business of serving its customers. And in a world full of choices, understanding customer behavior gets more and more important every day. Doing so enables an enterprise to outline how customers think and act and motivate them to prefer choices that benefit it’s…

5 Ways Customer Journey Mapping Impacts Business Outcomes

5 Ways Customer Journey Mapping Impacts Business Outcomes Customer Journey Mapping (CJM) enables a business to identify opportunities for growth by understanding customer expectations and perceptions at various touchpoints. It is an effective way for business leaders to look at the entire journey from the customer’s perspective and thus create…

Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys

Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys Understanding a Customer’s Journey is pivotal for a business, irrespective of its size, in order to draw insights into customers’ experiences along with the perceptions they draw when interacting with the company. Small businesses, in particular, are pivotal for learn…

direct selling association - Gold Research

Helping The Direct Selling Association (DSA) Members Transform Digitally for Long-Term Growth

Helping The Direct Selling Association (DSA) Members Transform Digitally for Long-Term Growth The Direct Selling Association (DSA) has selected Gold Research Inc, a leading customer journey and member experience research firm, to help its global members successfully digitally transform and position themselves for long-term growth. “By partn…

benefits from customer journey mapping - Gold Research

Improving the Patient Experience – Post COVID

Improving the Patient Experience – Post COVID The COVID pandemic has frozen many industries, but one that urgently needs attention is the healthcare industry. With over 2 million infected people in the US there is a great deal of fear and concern about visiting hospitals and other healthcare facilities by the rest of the population. Hospitals…

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