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Research Tips & Tricks. Welcome to our blog. We will be posting helpful research information tips and tricks in the following categories:
Brand Switching at Retail Stores – and How You Can be The Brand Leader!
Brand Switching at Retail Stores – and How You Can be The Brand Leader!
What Is Brand Switching in Retail?
Brand switching is what happens when a shopper enters a store or opens an online shopping session intending to buy one brand and leaves with a different one. It is the single most measurable form of brand defection in retail, and for CPG…
The Second Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The Second Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding th…
The Third Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The Third Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the…
The First Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
The First Mantra To Making Your Customer Intercepts, In-Store Interviews, And Mobile Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct store customer intercepts, in-store interviews, and mobile surveys in which they ask their customers how well they’re doing.
In this ongoing…
First Common Pitfall In Using Customer Intercepts, and In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
First Common Pitfall In Using Customer Intercepts, and In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce use…
Second Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Second Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useles…
Third Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Third Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless…
Second Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Second Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer intercepts, in-store interviews, and mobile survey…
Third Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Third Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer intercepts, in-store interviews, and mobile surveys…
Fourth Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Fourth Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer intercepts, in-store interviews, and mobile survey…
Fourth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Fourth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useles…
Fifth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Fifth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless…
Sixth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Sixth Common Pitfall In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Test New Product And Service Concepts – And How To Avoid It
Deploying customer intercepts, in-store interviews, and mobile surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless…
First Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
First Blunder In Using Customer Intercepts, In-Store Interviews, And Mobile Surveys To Measure Customer Loyalty – And How To Avoid It
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then the customer intercepts, in-store interviews, and mobile sur…
How to Track Retail Shopper Purchase Intent
Quick answer: Retail shopper purchase intent is a shopper’s likelihood to buy, and it is best tracked by combining what shoppers say with what they actually do. Stated intent from surveys is a starting point, but behavioral signals at the shelf, captured through intercepts and observation, reveal the real intent that predicts a sale.
Knowing w…
How CMOs Build the Business Case for Customer Journey Investment
Quick answer: CMOs build the business case for customer journey investment by tying it to revenue, not sentiment. Instead of promising a better experience, the strongest case quantifies where revenue is leaking in the journey today and what recovering it is worth, turning an uncertain investment into a measurable one the CFO can approve.
Every…
Multi Location Retail Audits: How to Track Execution Across Stores
Quick answer: A multi location retail audit checks how a brand’s plans, from planograms and pricing to displays and stock, are actually executed across many stores. Because execution varies widely store to store, audits reveal where the plan is breaking down, and where those gaps are quietly costing sales.
A brand can design the perfect shelf…
The Best B2B Customer Journey Mapping Firms: How to Choose
Quick answer: The best B2B customer journey mapping firms build maps from primary research rather than opinion, quantify where revenue leaks, deliver an activation plan rather than just a diagram, and bring depth in both research method and industry. Choosing the right one comes down to a few criteria that separate a map that changes the business…
Is Your Brand Missing From New AI Buyer Research Channels
Quick answer: Buyers increasingly research with AI tools, which shortlist and recommend brands before a buyer ever visits a website or contacts sales. If your brand is absent or unclear in those AI answers, it can be excluded from the consideration set invisibly. Checking whether you appear, and fixing it if you do not, is now a core part of bein…
How Big Is AI Assisted Research in the B2B Buying Journey Now
Quick answer: AI assisted research is now a meaningful and fast growing part of the B2B buying journey, as buyers use AI tools to shortlist vendors, compare options, and answer questions before ever contacting sales. The exact share varies by category and is still moving, so the practical answer is to measure it in your own buying journey.
A f…
Shopper, Customer, Product, and Brand Experience: What Is the Difference
Quick answer: Shopper experience is the act of buying, customer experience is the whole relationship over time, product experience is using the product itself, and brand experience is how a person feels about the brand across every touchpoint. They overlap but are distinct, and understanding the difference helps a brand research and improve the r…
Which Metrics Measure Emotional Engagement in the Customer Journey
Quick answer: Emotional engagement in the customer journey is measured with a mix of self reported metrics, such as sentiment and satisfaction at each stage, and behavioral measures, such as eye tracking and biometrics that capture reaction before a customer can rationalize it. The best programs combine both, because emotion drives loyalty but is…
How to Map the Customer Journey With NPS
Quick answer: Mapping the customer journey with NPS means connecting your Net Promoter Score to the specific stages where it is created, so you learn not just how loyal customers are, but where and why. It turns a single score into a diagnostic that shows exactly which moments make promoters and which make detractors.
Almost every company trac…
What Is the Retail Path to Purchase
Quick answer: The retail path to purchase is the full journey a shopper takes from the trigger that starts a trip, through choosing a store, navigating the aisle, and deciding at the shelf, to the purchase and beyond. Understanding it shows brands where shoppers hesitate, switch, or leave, and where a sale is quietly won or lost.
Every sale at…
What Are Shopper Insights, and How Do Brands Use Them
Quick answer: Shopper insights are a deep understanding of how and why people shop, captured at the moment of the decision. They explain what drives a shopper to notice, choose, or skip a product at the shelf or screen, and brands use them to improve assortment, packaging, pricing, and messaging where the sale is actually won.
Every brand want…
The Food and Beverage Customer Journey
Quick answer: The food and beverage customer journey runs from the trigger or craving through choosing a store, navigating the aisle, deciding at the shelf, and returning. It is fast, habitual, and emotional, and it turns on a few seconds of choice. Mapping it reveals the moments of truth and the friction where brands quietly win or lose shoppers…
How Brand Managers Research Shopper Decision Journeys In Store
Quick answer: Brand managers research the shopper decision journey in store by observing the decision where it actually happens, using intercepts, eye tracking, shop alongs, and decision trees. These methods capture the real reasoning, attention, and friction at the shelf, which surveys taken later cannot, and reveal exactly where a brand wins or…
How Retail Brands Use Qualitative Research to Improve the Path to Purchase
Quick answer: Qualitative research reveals why shoppers behave as they do along the path to purchase, the reasoning, emotion, and friction that numbers alone cannot explain. Retail brands use it to understand the real decision at the shelf, find where shoppers hesitate or switch, and fix the moments that decide the sale.
Every retail brand has…
What Is Brand Switching, and Why Do Loyal Shoppers Do It
Quick answer: Brand switching is when a customer buys a different brand than the one they usually choose. It is rarely a change of loyalty and much more often a reaction to the moment, an out of stock, a better looking option, an unfair feeling price, or a confusing shelf. Understanding why it happens is the first step to reducing it.
Brand sw…
At What Point Do Price Increases Make Shoppers Switch
Quick answer: There is no single price that makes shoppers switch. The threshold is the point where the price stops feeling fair for the value received, and it varies by category, brand strength, and moment. You find it by combining price sensitivity research with observation of how shoppers actually react at the shelf.
Every brand that raises…
How to Identify Brand Switching Triggers
Quick answer: Brand switching triggers are the specific moments that push a shopper from their usual choice to a competitor, such as an out of stock, a standout rival, a price that feels unfair, or a confusing shelf. You find them by observing the decision in the moment, because shoppers cannot reliably recall or explain a switch after the fact…
How Much Revenue Do Brands Lose by Not Knowing Their High Value Customers
Quick answer: Brands lose significant revenue when they fail to identify and protect their most valuable customers, because those customers churn quietly and cost far more to replace than to keep. The true size of the loss stays hidden until the journey is mapped and the leakage is quantified, which turns an invisible drain into a number leaders…
How to Identify Revenue Leakage in a B2B or SaaS Customer Journey
Quick answer: Revenue leakage is the value lost when customers quietly disengage, downgrade, or churn along the journey. Your dashboards show that it happened. Research shows why and where. Mapping the B2B or SaaS customer journey and quantifying the leakage at each stage reveals the specific, fixable causes that a metric alone never explains…
How to Spot At Risk Customers Before They Churn
Quick answer: At risk customers rarely announce they are leaving. They quietly disengage, and by the time a dashboard shows the drop, the revenue is already gone. Spotting them early means finding the friction and value leaks in the customer journey through research, so you can act while the relationship can still be saved.
Most churn is quiet…
Why Most Customer Journey Maps Miss the Mark (and What to Do Instead)
Originally published on Greenbook on July 23, 2026. By Nitin Sharma, CEO, and Greg Tucker, Chief Journey Mapper, at Gold Research Inc.
Quick answer: Most customer journey maps miss the mark for five predictable reasons. They are built from internal assumptions, they rely on incomplete customer input, they lean on outdated data, they carry no cu…
Category Management That Starts With the Shopper
Quick answer: Category management often starts with sales data, which shows what sold but not why. A shopper first approach starts with how people actually decide, using decision trees to shape assortment and layout around the shopper rather than the spreadsheet.
Category management decides what a category stocks, how it is arranged, and which…
The Emotional Drivers Behind Every Purchase
Quick answer: Most purchases are decided on emotion and justified with logic afterward. Shoppers cannot fully explain why they chose what they chose, which is why surveys that ask them fall short. Measuring the feeling behind the choice takes behavioral methods, not just questions.
People like to believe they buy rationally, weighing features…
How to Stop Brand Switching at the Shelf
Quick answer: Most brand switching is not a considered decision. It happens in seconds at the shelf, when an out of stock, a standout competitor, or a price that feels wrong pulls a loyal shopper away. The good news is that these triggers are specific, observable, and defendable.
A shopper can call your brand a favorite in a survey and still s…
The Hearing Care Customer Journey: Why Patients Wait
Quick answer: The hearing care customer journey is long and deeply emotional. Many people notice a problem years before they act, held back by denial, stigma, and cost. Providers who map that journey, and meet the hesitation at each stage, reach patients the market usually loses.
Hearing care is unlike most purchases. The need builds slowly, t…
The Restaurant Customer Journey: From Craving to Loyalty
Quick answer: The restaurant customer journey runs from the first craving through choosing, ordering, the meal itself, and the decision to return, across dine in, drive through, delivery, and the app. It is fast and deeply emotional, and it turns on a handful of moments of truth. Surveys after the visit miss much of it, which is why customer jour…
In Store Intercepts: The Fastest Way to Learn Why Shoppers Buy
Quick answer: An in store intercept is a short interview with a shopper in the moment of the decision, right where the choice is made. Because it captures the reason while it is fresh, before memory fades and rationalization creeps in, it reveals why shoppers really buy in a way that later surveys and sales analytics cannot. It is one of the fast…
Why Off the Shelf CX Frameworks Miss Your Customer
Quick answer: A ready made customer experience framework is appealing because it is tidy, repeatable, and fast. But a framework is a template, and your customers are not. Applied top down, an off the shelf model can produce clean scores and a professional deck while missing what is actually true and specific about your customer. Real improvement…
Why a Touchpoint Map Is Not a Customer Journey Map
Quick answer: A touchpoint map inventories every point where a customer interacts with a brand. A customer journey map explains the experience behind those points, the decisions, emotions, and moments where value is won or lost. Listing touchpoints is not the same as understanding the journey, and a map that stops at the inventory cannot tell a b…
B2B2C Customer Journey Mapping: Winning the Buyer and the Shopper
Quick answer: Many brands sell to a business buyer, such as a retailer or a manufacturer, who then sells to an end shopper. Winning requires understanding both journeys and the handoff between them. A firm that only maps the business buyer misses the shopper, and one that only maps the shopper misses the buyer. B2B2C customer journey mapping cove…
The Silent Stakeholder: Why B2B Customer Journey Maps Miss the People Who Decide
A B2B customer journey map often looks thorough. It traces the buyer from first awareness through evaluation to purchase, with stages, touchpoints, and pain points neatly laid out. It follows the main contact, the champion who takes the sales calls and answers the questions, and it tells their story well. And yet deals still stall for reasons the…
Package Testing at the Shelf: Why Eye Tracking Predicts What a Survey Cannot
Packaging is one of the hardest working assets a brand owns. It has to earn attention, communicate value, and win the choice, all in the few seconds a shopper spends at the shelf. Yet packaging is often tested in a way that has little to do with that job. A common approach shows shoppers a design on a screen and asks them to rate it on appeal, cl…
Beyond Price Sensitivity: What Choice Models Miss About Value at the Shelf
Pricing is one of the highest stakes decisions a brand makes, so it is no surprise that a sophisticated toolkit has grown up around it. Choice models, price sensitivity meters, and willingness to pay studies all promise to reveal the optimal price by asking shoppers, in a structured survey, how they trade off price against other features. These m…
How Shopper Insights Fix Portfolio Optimization Faster Than Pricing Analytics
Every brand eventually faces the portfolio question. Which products earn their place on the shelf, which are quietly cannibalizing each other, and where is there a real gap worth filling? The stakes are high, because a bloated portfolio wastes shelf space and confuses shoppers, while an over trimmed one leaves demand unmet. Getting the answer rig…
Consumer Decision Trees: How Shoppers Really Decide at the Shelf
Two shoppers stand in the same aisle looking at the same shelf, and both walk away with different products. What happened in the seconds between arriving and choosing is one of the most valuable things a brand can understand. A consumer decision tree captures exactly that: the hidden order in which a shopper narrows a crowded category down to a s…
Why Big Consultancy Customer Journey Maps Fail: Five Costly Assumptions and the Fix
Customer Journey Mapping has become a standard offering at large consulting firms, and the output usually looks impressive. The maps are beautifully designed, densely detailed, and expensive. Yet a striking number of them end up doing nothing. They are presented, admired, filed, and forgotten, while the customer problems they were meant to solve…
The CEO’s Guide to Customer Journey Mapping ROI: How to Prove It in 90 Days
Ask most CEOs about customer journey mapping and you will hear a familiar hesitation. It sounds strategic, even important, but also slow, soft, and hard to tie to the bottom line. That reputation comes from how the work is often sold: as a long, consultative transformation that ends in a beautiful diagram and a large invoice, with the payback som…
The Rise of the AI Assisted Gen Z Shopper: What the Aisle Reveals
Every generation reshapes retail, but Gen Z is doing it faster and more visibly than any before. They arrived with a phone in hand, and they treat search, social, and AI as native tools rather than novelties. McKinsey’s 2026 State of the Consumer research put numbers to it: about 28 percent of Gen Z now use AI to shop, compared with 16 percent of…
The Resourceful Consumer 2026: How Cost Consciousness Is Reshaping the Consideration Set
Among the trends McKinsey named in its 2026 State of the Consumer work, one stands out for how directly it hits the shelf: the resourceful consumer. This is the shopper who treats value as a constant calculation, who uses digital tools to research and compare, and who feels real agency over how they spend. McKinsey’s research found that a meaning…
Agentic Commerce and the Path to Purchase: A Field View of AI Assisted Shoppers
Two phrases dominate consumer research right now: agentic commerce and AI assisted shopping. In its 2026 State of the Consumer work, McKinsey describes a near future in which AI agents move across retailers, compare products, apply loyalty benefits, and complete purchases on a shopper’s behalf, creating what it calls a dual front door, where a pu…
Beyond the Loyalty Loop: Why Loyal Shoppers Still Switch at the Shelf
Few marketing ideas are as widely taught as the loyalty loop. Introduced as part of McKinsey’s consumer decision journey, which reframed the old purchase funnel after studying the decisions of roughly 20,000 consumers, the loop describes a simple, appealing dynamic: once a customer is loyal, they skip the long evaluation stage and move straight t…
The 2026 In Store Path to Purchase: What Shoppers Do Versus What They Say
Every year the consumer research world publishes its read on the shopper. The most cited of these, McKinsey’s 2026 State of the Consumer, drew on a survey of 4,863 consumers across five countries and painted a clear picture: a cost conscious, technology enabled shopper navigating an omnichannel world. It is valuable work, and it describes the moo…
e-commerce Customer Journey: Where Online Sales Leak (and Why)
Quick answer: The e-commerce customer journey is the path an online shopper takes from discovery to purchase and beyond. Sales leak at many points along the way, from search and product pages to checkout, often for reasons analytics alone cannot explain. Research reveals why shoppers drop off and how to recover the lost revenue.
Online, the di…
The Restaurant Customer Journey: From Craving to Loyalty
Quick answer: The restaurant customer journey is the full path a guest takes from the first craving through choosing a place, ordering, dining, and deciding whether to return. Mapping this journey reveals the moments that decide satisfaction and loyalty, so restaurants can grow visits and turn first time guests into regulars.
A restaurant visi…
Emotional Journey Mapping: How Feelings Drive Buying Decisions
Quick answer: Emotional journey mapping documents how customers feel at each step of their journey, not just what they do. Because people buy on emotion and justify with logic, mapping feelings reveals the real drivers behind decisions and shows brands where to build confidence, remove anxiety, and win the sale.
Two shoppers can take the exact…
Retail Leakage: Where Retailers Lose Sales (and How to Find It)
Quick answer: Retail leakage is revenue a retailer loses somewhere in the shopper journey without knowing exactly where. It hides in friction, poor visibility, price perception, and broken handoffs between channels. Finding leakage through research lets retailers recover sales they did not know they were losing.
Most retailers know when revenu…
Fixing In Store Conversion Gaps: A Research Led Approach
Quick answer: An in store conversion gap is the space between shoppers who intend to buy and those who actually do. These gaps come from friction at the shelf, such as confusing choices, poor visibility, price doubts, or availability issues. A research led approach finds the specific gaps and shows exactly how to close them.
Plenty of shoppers…
Why Shoppers Switch Brands at the Shelf (and How to Win Them Back)
Quick answer: Shoppers switch brands at the shelf when something breaks their intended choice, such as a price perception, a packaging change, an out of stock, or a competitor that simply looks more appealing in the moment. Understanding these triggers through research is how brands reduce switching and win switchers back.
A shopper walks in p…
The Shopper Decision Journey: The Moments That Decide the Sale
Quick answer: The shopper decision journey is the series of moments a buyer passes through when choosing what to purchase. A few of these, often called moments of truth, decide the sale. Identifying and winning those specific moments matters far more than trying to influence every step equally.
Not every step in a shopper journey carries equal…
Omnichannel Shopper Journey: Mapping How Buyers Move Across Channels
Quick answer: The omnichannel shopper journey is the connected path a buyer takes across many channels, such as search, social, apps, and physical stores, on the way to a single purchase. Because shoppers switch channels freely, brands need one connected map rather than separate views, so they can win the sale wherever the decision is made.
A…
This is Probably Why Your Research Reports Don’t Conclude with Applause
This is Probably Why Your Research Reports Don’t Conclude with Applause
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor re…
Loyalty – Measured Often, But Only Sometimes Done Right
Loyalty – Measured Often, But Only Sometimes Done Right
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we h…
Measuring Loyalty – The Misunderstood Quest
Measuring Loyalty – The Misunderstood Quest
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we had made you…
Dis-Loyalty is Well Earned!
Dis-Loyalty is Well Earned!
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then any survey used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
Earlier we had made you aware of the danger of…
First Common Blunder in Measuring Loyalty
First Common Blunder in Measuring Loyalty
Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then the online surveys used to measure customer satisfaction and loyalty can produce useless or (even worse) misleading results.
In this ongoing series, we’…
Could Your Research Reports Be Putting Your Job At Risk?
Could Your Research Reports Be Putting Your Job At Risk?
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can cas…
This is How You Can Make Your Research Reports Fun To Read
This is How You Can Make Your Research Reports Fun To Read
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can c…
Are Your Research Reports Putting Readers to Sleep?
Are Your Research Reports Putting Readers to Sleep?
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can cast dou…
Research Reports Don’t Have to Suck
Research Reports Don’t Have to Suck
Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed. However, when it comes time to presenting insights, research reports often fall short. Poor reporting can cast doubt on the entire…
Outsourcing Your Market Research: Benefits and How to Not Get it Wrong!
Outsourcing Your Market Research: Benefits and How to Not Get it Wrong!
At Gold Research Inc., we have successfully provided the full spectrum of outsourcing services to both suppliers and clients. We have also learned some valuable lessons along the way about the potential benefits and pitfalls of outsourcing market research, and how to maximi…
Is Your Survey What Your Customers Like Least About You?
Is Your Survey What Your Customers Like Least About You?
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the importance of attributes being measured”. Pres…
Outstanding Customer Surveys Every Time!
Outstanding Customer Surveys Every Time!
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
Earlier we had provided you the first mantra of “understanding the importance of attributes being measured” and “identifying cust…
Don’t Fall for the First Common Pitfall in Testing New Concepts
Don’t Fall for the First Common Pitfall in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
In this ongoing series, we’ll share with you six common (and deadly) pitfalls associated with this type o…
The Second Common Pitfall in Testing New Concepts
The Second Common Pitfall in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the danger of “inadequate concept specification” and how it can be avoided.
Presente…
The Third Crazy Mistake in Testing New Concepts
The Third Crazy Mistake in Testing New Concepts
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, and how the…
Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts
Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts
Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing…
The Fifth Common “Gotcha” in Testing New Concepts
The Fifth Common “Gotcha” in Testing New Concepts
Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specification”, “missing or bad pricing”, “…
The Sixth Pitfall in Testing New Concepts (This One Gets Even the Seasoned Professionals!)
The Sixth Pitfall in Testing New Concepts (This One Gets Even the Seasoned Professionals!)
Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results.
Earlier we had made you aware of the dangers of “inadequate concept specificati…
The First Mantra to Making Your Customer Surveys Successful
The First Mantra to Making Your Customer Surveys Successful
Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing.
In this ongoing series, we’ll share with you three mantras associated with making customer surveys a success…
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