Fixing In Store Conversion Gaps: A Research Led Approach
Quick answer: An in store conversion gap is the space between shoppers who intend to buy and those who actually do. These gaps come from friction at the shelf, such as confusing choices, poor visibility, price doubts, or availability issues. A research led approach finds the specific gaps and shows exactly how to close them.
Plenty of shoppers…
Why Shoppers Switch Brands at the Shelf (and How to Win Them Back)
Quick answer: Shoppers switch brands at the shelf when something breaks their intended choice, such as a price perception, a packaging change, an out of stock, or a competitor that simply looks more appealing in the moment. Understanding these triggers through research is how brands reduce switching and win switchers back.
A shopper walks in p…
The Shopper Decision Journey: The Moments That Decide the Sale
Quick answer: The shopper decision journey is the series of moments a buyer passes through when choosing what to purchase. A few of these, often called moments of truth, decide the sale. Identifying and winning those specific moments matters far more than trying to influence every step equally.
Not every step in a shopper journey carries equal…
Omnichannel Shopper Journey: Mapping How Buyers Move Across Channels
Quick answer: The omnichannel shopper journey is the connected path a buyer takes across many channels, such as search, social, apps, and physical stores, on the way to a single purchase. Because shoppers switch channels freely, brands need one connected map rather than separate views, so they can win the sale wherever the decision is made.
A…
How AI Search Is Changing the Buyer Journey
Quick answer: AI search tools such as ChatGPT, Perplexity, Gemini, and Google AI Overviews increasingly answer buyer questions directly, so people form opinions about brands before they ever click. This moves a big part of discovery and evaluation into AI answers, which means brands must be visible, credible, and cited inside those answers to sta…
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