Connecting Research to Results #3 – Where is Your Customer Retention Leaking? And How Do You Fix it?
Connecting Research to Results #3 – Where is Your Customer Retention Leaking? And How Do You Fix it?
Companies spend over $1 Billion every year to retain the customers they have acquired. A few companies understand the key logical and emotional drivers of customer loss or measure the impact of their efforts beyond basic VoC statistical analys…
6 Emotional Drivers in the Retail Shopping Journey
6 Emotional Drivers in the Retail Shopping Journey
Our wish every New Year’s is that retailers take the time to focus on the emotional journey that shoppers take and deliver an experience that makes the shopping trip productive, eventful and referral-worthy.
Unfortunately, many retailers end Q4 struggling with seasonal promotions, lack of tra…
Improving your NPS starts with Customer Journey Research
Improving your NPS starts with Customer Journey Research
NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix. Once a company starts measuring it, the natural question is how to improve it – especially when compensation is tied to the measurement target. …
Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle?
Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle?
With over $46 Billion spent on market research companies last year, the impact on business results is still elusive. How would you answer the following question:
How well do your research and insights efforts impact business results?
We have a ton of…
Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel
Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel
In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to impact business results. For a third of the group, the conversation resembled “do what?”. For another…
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