benefits from customer journey mapping - Gold Research

6 Emotional Drivers in the Retail Shopping Journey

6 Emotional Drivers in the Retail Shopping Journey Our wish every New Year’s is that retailers take the time to focus on the emotional journey that shoppers take and deliver an experience that makes the shopping trip productive, eventful and referral-worthy. Unfortunately, many retailers end Q4 struggling with seasonal promotions, lack of tra…

Improving your NPS starts with Customer Journey Research

Improving your NPS starts with Customer Journey Research NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix. Once a company starts measuring it, the natural question is how to improve it – especially when compensation is tied to the measurement target. …

Gold Research: marketing with Gold Journey Mapping™

Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle?

Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle? With over $46 Billion spent on market research companies last year, the impact on business results is still elusive. How would you answer the following question: How well do your research and insights efforts impact business results? We have a ton of…

Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel

Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to impact business results. For a third of the group, the conversation resembled “do what?”. For another…

Agile Research – The Secret to Organizational Adoption

Agile Research – The Secret to Organizational Adoption At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage organizational leaders” through their market research and customer insights efforts. VP’s and Directors strug…

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