Where Will Generative AI Transform Your Customer’s Journey?
Where Will Generative AI Transform Your Customer’s Journey?
AI is exploding and its impact seems almost limitless in virtually every industry. IDC has estimated that investment in AI will exceed $150 Billion in 2023, on the way to exceeding $300 Billion in just 3 years.
As customer research experts, Gold Research understands the customer jour…
How Customer Journey Mapping leads to Great Customer Experience in Retail
How Customer Journey Mapping leads to Great Customer Experience in Retail
The retail sector, spurred by the advent of online shopping, has transformed itself across a variety of industries. While marketers have more opportunities to expand and sell globally, shoppers have nearly unlimited options to choose from. This has created an intensified…
Is Research Necessary to Understand “Customer Behavior”?
Is Research Necessary to Understand “Customer Behavior”?
Every business is in the business of serving its customers. And in a world full of choices, understanding customer behavior gets more and more important every day. Doing so enables an enterprise to outline how customers think and act and motivate them to prefer choices that benefit it’s…
5 Ways Customer Journey Mapping Impacts Business Outcomes
5 Ways Customer Journey Mapping Impacts Business Outcomes
Customer Journey Mapping (CJM) enables a business to identify opportunities for growth by understanding customer expectations and perceptions at various touchpoints. It is an effective way for business leaders to look at the entire journey from the customer’s perspective and thus create…
Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys
Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys
Understanding a Customer’s Journey is pivotal for a business, irrespective of its size, in order to draw insights into customers’ experiences along with the perceptions they draw when interacting with the company.
Small businesses, in particular, are pivotal for learn…
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