Supercharging Growth through Customer Experience Transformation For more than a decade, the ROI of Customer Experience has been discussed, with very few case studies or quantified examples of the growth and profit opportunity that Customer Journey...

Where Will Generative AI Transform Your Customer’s Journey? AI is exploding and its impact seems almost limitless in virtually every industry. IDC has estimated that investment in AI will exceed $150 Billion in 2023, on the way to exceeding $300...

How Customer Journey Mapping leads to Great Customer Experience in Retail The retail sector, spurred by the advent of online shopping, has transformed itself across a variety of industries. While marketers have more opportunities to expand and...

Is Research Necessary to Understand “Customer Behavior”? Every business is in the business of serving its customers. And in a world full of choices, understanding customer behavior gets more and more important every day. Doing so enables...

5 Ways Customer Journey Mapping Impacts Business Outcomes Customer Journey Mapping (CJM) enables a business to identify opportunities for growth by understanding customer expectations and perceptions at various touchpoints. It is an effective way...