Benefits You Can (and Should) Expect From A Journey Mapping Study
Benefits You Can (and Should) Expect From A Journey Mapping Study
Customer journey mapping is a new method that is quickly gaining traction in the marketing industry. Journey mapping provides the means for businesses to understand customer behavior.
This method is popular because many marketing experts struggle to link specific revenue/conve…
Why Shopper Insights Need Customer Journey Mapping
Why Shopper Insights need Customer Journey Mapping
Most businesses know it’s important to do some research about their customer base. Understanding how a potential customer thinks and acts during the brand determination and shopping experience is critical information for product development and marketing teams.
However, many businesses are m…
To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders
To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders
It’s no secret that the lifecycle for typical B2B purchases is drastically more complicated than it was a decade ago. According to Forrester, 74% of business buyers are now conducting more than half of their research online before making an offline purchase.
Decisi…
3 Reasons Why Your Company Needs an Employee Journey Map
3 Reasons Why Your Company Needs an Employee Journey Map
Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials continue to dominate the workforce.
Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials co…
The Retail Path to Purchase
The Retail Path to Purchase
Understanding the journey a shopper/consumer (consciously or subconsciously) goes through on their path to buying a product is a helpful way to tailor marketing efforts and spending for the greatest impact. Companies should view shopper insights as potential actionable content. Using what we know about shopper behavi…
Awarded by Feedspot
Contact Us
1-800-549-7170
GoldResearch, Inc.
8000 I.H. 10 West | Suite 600San Antonio, Texas, 78230
