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journey mapping

Is Your Customer Journey Map Half-Baked? Here are the 5 Pieces of Research Every Customer Journey Map Needs

Is Your Customer Journey Map Half-Baked? Here are the 5 Pieces of Research Every Customer Journey Map Needs Is your customer journey map half-baked? Here are the 5 pieces of research every customer journey map needs. In-store surveys  Why not capture, analyze and integrate the insights from one of the most important shopping aspects – the…
no shortcuts

There Are No Shortcuts in Understanding Complex Customer Behavior. This is Why Your Customer Journey Map Needs End-to-End Quantitative Research, and This is What it Looks Like.

There Are No Shortcuts in Understanding Complex Customer Behavior. This is Why Your Customer Journey Map Needs End-to-End Quantitative Research, and This is What it Looks Like. Many companies are creating customer journey maps to get a better understand the factors that influence their path from awareness-to-advocacy. But a surprising few des…
what goes through customer's head

Do You Know What Goes through Your Customer’s Head In-Store? We Do and This is How We Know

Do You Know What Goes through Your Customer’s Head In-Store? We Do and This is How We Know Many companies are creating customer journey maps to get a better idea about the various stages, steps and decisions customers make along their journey from awareness-to-advocacy. Cross-functional workshops create detailed “post-it note heavy” diagrams …
actionable insights

Our Client’s are Seeing Vastly More Richer and Actionable Insights with Journey Mapping Using this Strategy

Our Client’s are Seeing Vastly More Richer and Actionable Insights with Journey Mapping Using this Strategy Many companies are creating customer journey maps to get a better idea about the various stages, steps and decisions customers make along their journey. But a surprising few capture and integrate in-store qualitative research into their…

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