3 Reasons Why Your Company Needs an Employee Journey Map
3 Reasons Why Your Company Needs an Employee Journey Map
Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials continue to dominate the workforce.
Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials …
The Retail Path to Purchase
The Retail Path to Purchase
Understanding the journey a shopper/consumer (consciously or subconsciously) goes through on their path to buying a product is a helpful way to tailor marketing efforts and spending for the greatest impact. Companies should view shopper insights as potential actionable content. Using what we know about shopper beha…
3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map
3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map
Big data is one of the most prevalent buzzwords in technology, marketing research, and design – and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer’s path to purchase…
Online Path to Purchase (P2P)
Online Path to Purchase (P2P)
A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand the difference between online and retail P2Ps, allow a company to do …
The Challenge and Opportunity of B2B2C Journey Mapping
The Challenge and Opportunity of B2B2C Journey Mapping
In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands – essentially, any product that is sold in a supermarket or big box retailer – are known as B2B2C, meaning they must keep the needs of both their retailers (businesses…
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