Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel
Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel
In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to impact business results. For a third of the group, the conversation resembled “do what?”. For another…
Agile Research – The Secret to Organizational Adoption
Agile Research – The Secret to Organizational Adoption
At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage organizational leaders” through their market research and customer insights efforts. VP’s and Directors strug…
Measuring and Mapping Customer’s Emotional Journey
Measuring and Mapping Customer’s Emotional Journey
In their best-selling book “The Power of Moments”, Chip and Dan Heath profile “Moments that Matter” and how these have significant impacts on customer loyalty and how “elevating the positive moments” have 9-times the impact of “minimizing the negative moments”.
Moments are inherently emotional…
In-the-Moment Research – The Key to Customer Journey Insights
In-the-Moment Research – The Key to Customer Journey Insights
Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the growth and profitability of every company. Virtually all research and insights departments at companies perform…
Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business
Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and touchpoint satisfaction. Most companies love the fact that they can:
Show the customer experience from…
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