How Retailers Eliminate Sales Leakage through Customer Journey Mapping
How Retailers Eliminate Sales Leakage through Customer Journey Mapping
Every year retailers pour billions of dollars into marketing campaigns to draw shoppers to their stores. With a dizzying array of advertising options, promotions, coupons and ‘trending’ tactics combined with increasing competition from online retailers, it’s easy to be un…
3 Ways to Drive Benefits from Customer Journey Mapping
3 Ways to Drive Benefits from Customer Journey Mapping
Customer Journey Mapping is an innovative approach that leads to understanding customer insights, by “mapping” customer behavior, from brand awareness to initial consideration and purchase, through product usage and repurchase/referral.
Journey Mapping is an incredibly insightful appro…
Benefits You Can (and Should) Expect From A Journey Mapping Study
Benefits You Can (and Should) Expect From A Journey Mapping Study
Customer journey mapping is a new method that is quickly gaining traction in the marketing industry. Journey mapping provides the means for businesses to understand customer behavior.
This method is popular because many marketing experts struggle to link specific revenue/con…
Why Shopper Insights Need Customer Journey Mapping
Why Shopper Insights need Customer Journey Mapping
Most businesses know it’s important to do some research about their customer base. Understanding how a potential customer thinks and acts during the brand determination and shopping experience is critical information for product development and marketing teams.
However, many businesses are…
To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders
To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders
It’s no secret that the lifecycle for typical B2B purchases is drastically more complicated than it was a decade ago. According to Forrester, 74% of business buyers are now conducting more than half of their research online before making an offline purchase.
Deci…
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