Turn your Path-to-Purchase Research into a Profit Machine with this Key Insight!

Most companies deploy path-to-purchase research by holding focus groups and surveys to capture customer sentiment and improvement ideas. These efforts are all necessary, but in most cases, struggle to show an ROI to senior management.

Gold Research worked with a national B2C company that was interested in understanding their customers paths-to-purchase, but also assessing their price sensitivity since they were considering a price increase to cover increasing costs. So Gold Research incorporated price sensitivity research into its journey format to uncover rich pricing insights!

Within a few weeks the answers were in, identifying the fact that their customers had both a high degree of loyalty and a strong perception of value for their services, and were willing to accept a price increase to ensure they continued to receive the value they were accustomed to. The specific analysis identified that a:

• 30% price increase was acceptable to 90% of customers
• 40% price increase acceptable to 85% of customers

Company management was able to confidently move forward with a targeted set of price increases that delivered a 200% increase in company profits as a result. Customer messaging was tested and optimized to minimize customer churn.

Call 1-800-549-7170 or send an email to nitin@goldresearchinc.com for a free consultation on this topic.

Gold Research is an award-winning Customer Journey Management firm with extensive experiences in B2C and B2B journey mapping, path-to-purchase research with a special focus in deploying “real-time” and behavioral/neuroscience research formats to gather in-the-moment customer insights.