Author: Gold Research Inc.

Quick answer: Retail shopper purchase intent is a shopper’s likelihood to buy, and it is best tracked by combining what shoppers say with what they actually do. Stated intent from surveys is a starting point, but behavioral signals at the...

Quick answer: CMOs build the business case for customer journey investment by tying it to revenue, not sentiment. Instead of promising a better experience, the strongest case quantifies where revenue is leaking in the journey today and what...

Quick answer: A multi location retail audit checks how a brand’s plans, from planograms and pricing to displays and stock, are actually executed across many stores. Because execution varies widely store to store, audits reveal where the...

Quick answer: The best B2B customer journey mapping firms build maps from primary research rather than opinion, quantify where revenue leaks, deliver an activation plan rather than just a diagram, and bring depth in both research method and...

Quick answer: Buyers increasingly research with AI tools, which shortlist and recommend brands before a buyer ever visits a website or contacts sales. If your brand is absent or unclear in those AI answers, it can be excluded from the...