Case Studies: Consumer Packaged Goods
Helping Freudenberg Household Products (FHP) Obtain A Market Leadership Position by Understanding its Customers Path-to-Purchase
Freudenberg Household Products (FHP), a leader in floor cleaning, was looking to take a leadership role with their customers and optimize their go to market strategy by leveraging insights of the consumer’s “path to purchase” when it comes to the floor cleaning (mops & brooms) category. FHP wished to gain a thorough understanding on the key steps in the shopping journey/path to purchase for brooms and mops, identifying the key decision points, inflection points and purchase drivers across the shopper journey and create a vision for optimizing the journey from end-to-end as a guide for product and market strategy decisions.
Saving a National Consumer Goods Company $30,000 in On-Site Surveys
A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were not identifying emotional purchase triggers by only collecting feedback from shoppers after the buying cycle had been completed. They were looking for a quick, agile, inexpensive mobile on-site survey solution that would enable them to capture purchase triggers and drivers by collecting feedback during the shopping process.
Concept Testing for a National Yogurt Brand
A national yogurt brand with more than 200 flavors, wanted to identify customer reactions to new concepts that were being launched initially in test markets prior to a national rollout. The company also wanted to test shopper reactions to its concepts as well as planograms, packaging, and shelf layouts to identify customer acceptance and desired improvements.
New Concept Testing & Pricing Research
A Fortune 500 Company sought out Gold Research to assist with a new product launch. Specifically, the company sought answers to the following questions:
- Will the market buy its new product? If so, what is the level of demand
- What features are most attractive to the market?
- What is the best price for the product?
In-Store Packaging Research
A global CPG player was looking to test multiple packaging options in actual retail settings in different countries prior to launch, to ensure a favorable and positive reception from its international customer base.
Awarded by Feedspot
Contact Us
1-800-549-7170
GoldResearch, Inc.
8000 I.H. 10 West | Suite 600San Antonio, Texas, 78230
Watch Nyika Allen, C.M. Allen, Director of Aviation, City of Albuquerque, share her experience working with Gold Research, Inc in evaluating customer journeys.
