Case Studies: Consumer Packaged Goods

Shopper Journey and Retailer Insights for Dairy Farmers of Wisconsin

Shopper Journey and Retailer Insights for Dairy Farmers of Wisconsin” an below it show the first para “Ever wondered the nuanced ways COVID reshaped the customer buying journey? The curious team at Dairy Farmers of Wisconsin sought to unravel the unknowns of the post-COVID customer experience. Their goal? To leverage data-driven insights and craft a strategy that prevents “leakage” throughout their customers’ journeys and position them in a way to turn those lost prospects into verifiable leads.

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Helping Freudenberg Household Products (FHP) Obtain A Market Leadership Position by Understanding its Customers Path-to-Purchase

Freudenberg Household Products (FHP), a leader in floor cleaning, was looking to take a leadership role with their customers and optimize their go to market strategy by leveraging insights of the consumer’s “path to purchase” when it comes to the floor cleaning (mops & brooms) category. FHP wished to gain a thorough understanding on the key steps in the shopping journey/path to purchase for brooms and mops, identifying the key decision points, inflection points and purchase drivers across the shopper journey and create a vision for optimizing the journey from end-to-end as a guide for product and market strategy decisions.

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Saving a National Consumer Goods Company $30,000 in On-Site Surveys

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were not identifying emotional purchase triggers by only collecting feedback from shoppers after the buying cycle had been completed. They were looking for a quick, agile, inexpensive mobile on-site survey solution that would enable them to capture purchase triggers and drivers by collecting feedback during the shopping process.

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Concept Testing for a National Yogurt Brand

A national yogurt brand with more than 200 flavors, wanted to identify customer reactions to new concepts that were being launched initially in test markets prior to a national rollout. The company also wanted to test shopper reactions to its concepts as well as planograms, packaging, and shelf layouts to identify customer acceptance and desired improvements.

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New Concept Testing & Pricing Research

A Fortune 500 Company sought out Gold Research to assist with a new product launch. Specifically, the company sought answers to the following questions:

1. Will the market buy its new product? If so, what is the level of demand
2. What features are most attractive to the market?
3. What is the best price for the product?

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Packaging Impact for National Cleaning and Appliance Company

One of the largest manufacturers of home and office cleaning products and appliances, was interested in redeveloping its home cleaning offerings to better fit evolving consumer expectations and values. After having some prior research completed with a branding agency, they were looking to validate their design direction.

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