Gold Research Inc. Saves National Consumer Goods Company $30,000 in Mobile On-Site Surveys 

The Challenge

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were not identifying emotional purchase triggers by only collecting feedback from shoppers after the buying cycle had been completed. They were looking for a quick, agile, inexpensive mobile on-site survey solution that would enable them to capture purchase triggers and drivers by collecting feedback during the shopping process.

The Solution

In this engagement, we drafted a questionnaire, converted it into a mobile format, and sent it out to our mobile panel of national shoppers. Each shopper was pre-screened and qualified according to the client’s requirements for age, gender, shopping habits, etc. 

Qualified shoppers were asked to visit select retail stores in their individual markets and take the survey on-site while shopping. Incoming on-site survey data was validated via geo-fencing and geo-stamping. This helped to ascertain that shoppers did in fact take the surveys on-site during shopping. The client also received all on-site survey data in real time.

The Results

• We completed 1,000 on-site surveys nationwide from 10 markets. All surveys were done on-site giving the client fresh insights on how shoppers made their purchase decisions.
• The entire on-site survey data collection task was completed in just 1 week, reducing fielding time by 50%. In our very first year with this client, we saved them over $30,000 than what they were used to paying for online surveys annually.
• Above all, this client was also delighted with our on-site survey reporting which was very visual and engaging and enabled them to share research results with internal teams quickly.