This is Probably Why Your Research Reports Don’t Conclude with Applause Organizations invest a lot of time and money in conducting market research. Objectives are outlined, questionnaires are developed, and data are collected, processed, and analyzed....

Loyalty – Measured Often, But Only Sometimes Done Right Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer...

Measuring Loyalty – The Misunderstood Quest Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then customer surveys used to measure customer satisfaction...

Dis-Loyalty is Well Earned! Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then any survey used to measure customer satisfaction and loyalty can...

First Common Blunder in Measuring Loyalty Most businesses want to know how satisfied their customers are, and what can be done to make them even more satisfied. However, if not done right, then the online surveys used to measure customer satisfaction...