Wow – Seriously? The Fourth Common Pitfall in Testing New Concepts Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results. Earlier...

The Fifth Common “Gotcha” in Testing New Concepts Deploying customer surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse) misleading results. Earlier we...

The Sixth Pitfall in Testing New Concepts (This One Gets Even the Seasoned Professionals!) Deploying surveys to test new concepts is often a key step in new product or service development. If not done right, it can produce useless or (even worse)...

The First Mantra to Making Your Customer Surveys Successful Retail, Consumer Packaged Goods (CPG), Restaurant and other organizations of all types often conduct customer surveys in which they ask their customers how well they’re doing. In this...