The Retail Path to Purchase Understanding the journey a shopper/consumer (consciously or subconsciously) goes through on their path to buying a product is a helpful way to tailor marketing efforts and spending for the greatest impact. Companies...

3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map Big data is one of the most prevalent buzzwords in technology, marketing research, and design – and for good reason. Quantitative, data-based research is...

Online Path to Purchase (P2P) A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability...

The Challenge and Opportunity of B2B2C Journey Mapping In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands – essentially, any product that is sold in a supermarket or big box...

How to Tell if You are Really Ready for Customer Journey Mapping or Path-to-Purchase Research? With the variety of products and services available to customers, many companies are interested in identifying how their customers find and select them...