3 Reasons Why Your Company Needs an Employee Journey Map Leaders across virtually every industry want to increase employee engagement and lower attrition, especially as millennials continue to dominate the workforce. Leaders across virtually...

The Retail Path to Purchase Understanding the journey a shopper/consumer (consciously or subconsciously) goes through on their path to buying a product is a helpful way to tailor marketing efforts and spending for the greatest impact. Companies...

3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map Big data is one of the most prevalent buzzwords in technology, marketing research, and design – and for good reason. Quantitative, data-based research is...

Online Path to Purchase (P2P) A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability...

The Challenge and Opportunity of B2B2C Journey Mapping In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands – essentially, any product that is sold in a supermarket or big box...