How Retailers Eliminate Sales Leakage through Customer Journey Mapping Every year retailers pour billions of dollars into marketing campaigns to draw shoppers to their stores. With a dizzying array of advertising options, promotions, coupons and...

3 Ways to Drive Benefits from Customer Journey Mapping Customer Journey Mapping is an innovative approach that leads to understanding customer insights, by “mapping” customer behavior, from brand awareness to initial consideration and purchase,...

Benefits You Can (and Should) Expect From A Journey Mapping Study Customer journey mapping is a new method that is quickly gaining traction in the marketing industry. Journey mapping provides the means for businesses to understand customer behavior. This...

Why Shopper Insights need Customer Journey Mapping Most businesses know it’s important to do some research about their customer base. Understanding how a potential customer thinks and acts during the brand determination and shopping experience is...

To Chart Your B2B Customer Journey, Pay Attention To These Three Stakeholders It’s no secret that the lifecycle for typical B2B purchases is drastically more complicated than it was a decade ago. According to Forrester, 74% of business buyers are...