Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to...

Agile Research – The Secret to Organizational Adoption At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage...

Measuring and Mapping Customer’s Emotional Journey In their best-selling book “The Power of Moments”, Chip and Dan Heath profile “Moments that Matter” and how these have significant impacts on customer loyalty and how “elevating the...

In-the-Moment Research – The Key to Customer Journey Insights Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the...

Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and...