In-the-Moment Research – The Key to Customer Journey Insights Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the growth...

Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and touchpoint...

Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Customer Journey mapping is a popular tool and approach that many companies are using to better...

The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use Every marketing and brand manager knows that shoppers use their mobile devices during...

3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping Customer Journey mapping is a popular tool and approach that many companies are using to understand their customer’s experiences, pain points and...