Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and touchpoint...

Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Customer Journey mapping is a popular tool and approach that many companies are using to better...

The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use The 2 Critical Stages of the Shopper Journey that Drive Retail Mobile Phone Use Every marketing and brand manager knows that shoppers use their mobile devices during...

3 Reasons You Should Focus on Customer Journey Management – Not Just Customer Journey Mapping Customer Journey mapping is a popular tool and approach that many companies are using to understand their customer’s experiences, pain points and...

How Retailers Eliminate Sales Leakage through Customer Journey Mapping Every year retailers pour billions of dollars into marketing campaigns to draw shoppers to their stores. With a dizzying array of advertising options, promotions, coupons and...