Connecting Research to Results #3 – Where is Your Customer Retention Leaking? And How Do You Fix it? Companies spend over $1 Billion every year to retain the customers they have acquired.  A few companies understand the key logical and...

6 Emotional Drivers in the Retail Shopping Journey Our wish every New Year’s is that retailers take the time to focus on the emotional journey that shoppers take and deliver an experience that makes the shopping trip productive, eventful...

Improving your NPS starts with Customer Journey Research NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix.  Once a company starts measuring it, the...

Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle? With over $46 Billion spent on market research companies last year, the impact on business results is still elusive.  How would you answer the following...