Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle? With over $46 Billion spent on market research companies last year, the impact on business results is still elusive.  How would you answer the following...

Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to impact...

Agile Research – The Secret to Organizational Adoption At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage organizational...

Measuring and Mapping Customer’s Emotional Journey In their best-selling book “The Power of Moments”, Chip and Dan Heath profile “Moments that Matter” and how these have significant impacts on customer loyalty and how “elevating the positive...

In-the-Moment Research – The Key to Customer Journey Insights Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the growth...