Author: G01d0926

benefits from customer journey mapping - Gold Research

Measuring and Mapping Customer’s Emotional Journey

Written by G01d0926 on November 21, 2019. Posted in Gold Journey Mapping. No Comments on Measuring and Mapping Customer’s Emotional Journey

Measuring and Mapping Customer’s Emotional Journey In their best-selling book “The Power of Moments”, Chip and Dan Heath profile “Moments that Matter” and how these have significant impacts on customer loyalty and how “elevating the...

In-the-Moment Research – The Key to Customer Journey Insights

Written by G01d0926 on November 13, 2019. Posted in Gold Journey Mapping. No Comments on In-the-Moment Research – The Key to Customer Journey Insights

In-the-Moment Research – The Key to Customer Journey Insights Understanding the key moments in a shopper’s path-to-purchase or customer’s product usage journey is the foundation to designing the on-brand experience that leads to the...

We have over 50+ years of combined experiences in market research, data analysis, new concept testing, research-support, journey mapping and intercepts

Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business

Written by G01d0926 on November 6, 2019. Posted in Gold Journey Mapping.

Why Relying Solely on Qualitative Research in Your Journey Maps is Not Good for Your Business Customer Journey mapping is a popular and effective tool that many companies are using to understand their customer’s experiences, pain points and...

Gold Research has the resources to take your marketing research to the next level with store intercepts, report development, staffing and more

Stop Doing Yourself a Disservice by Doing Journey Mapping without Research

Written by G01d0926 on October 29, 2019. Posted in Gold Journey Mapping.

Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Stop Doing Yourself a Disservice by Doing Journey Mapping without Research Customer Journey mapping is a popular tool and approach that many companies are using to...

Brand Switching at Retail Stores – and How You Can be The Brand Leader!

Written by G01d0926 on October 23, 2019. Posted in Gold Intercepts™. No Comments on Brand Switching at Retail Stores – and How You Can be The Brand Leader!

Brand Switching at Retail Stores – and How You Can be The Brand Leader! Every CPG brand manager worries about brand switching. They make their investments to build awareness, trial, purchase intent – only to lose the sale because the shopper...