Author: G01d0926

6 Emotional Drivers in the Retail Shopping Journey Our wish every New Year’s is that retailers take the time to focus on the emotional journey that shoppers take and deliver an experience that makes the shopping trip productive, eventful...

Improving your NPS starts with Customer Journey Research NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix.  Once a company starts measuring it, the...

Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle? With over $46 Billion spent on market research companies last year, the impact on business results is still elusive.  How would you answer the following...

Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to...

Agile Research – The Secret to Organizational Adoption At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage...