Author: G01d0926

benefits from customer journey mapping - Gold Research

Improving your NPS starts with Customer Journey Research

Written by G01d0926 on January 1, 2020. Posted in Gold Journey Mapping. No Comments on Improving your NPS starts with Customer Journey Research

Improving your NPS starts with Customer Journey Research NPS has proven to be the most common metric for measuring customer loyalty since its introduction in 2003 by Bain & Company and SatMetrix. Once a company starts measuring it, the natural...

Gold Research: marketing with Gold Journey Mapping™

Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle?

Written by G01d0926 on December 12, 2019. Posted in Gold Journey Mapping. No Comments on Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle?

Connecting Research to Results #2 – Where Revenue is Leaking from Your Customer Lifecycle? With over $46 Billion spent on market research companies last year, the impact on business results is still elusive. How would you answer the following...

Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel

Written by G01d0926 on December 11, 2019. Posted in Gold Journey Mapping. No Comments on Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel

Connecting Research to Results #1 – Where (and Why) Prospects are Leaking from Your Marketing Funnel In a recent discussion with insights professionals at a conference, the discussion came up about how to use research and insights efforts to impact...

Agile Research – The Secret to Organizational Adoption

Written by G01d0926 on December 4, 2019. Posted in Gold Journey Mapping. No Comments on Agile Research – The Secret to Organizational Adoption

Agile Research – The Secret to Organizational Adoption At a recent market research conference of over 1,200 research and insights professionals, the #1 challenge they faced was their “inability to impact business direction and engage organizational...

Measuring and Mapping Customer’s Emotional Journey

Written by G01d0926 on November 21, 2019. Posted in Gold Journey Mapping. No Comments on Measuring and Mapping Customer’s Emotional Journey

Measuring and Mapping Customer’s Emotional Journey In their best-selling book “The Power of Moments”, Chip and Dan Heath profile “Moments that Matter” and how these have significant impacts on customer loyalty and how “elevating the positive...