Author: G01d0926

5 Ways Customer Journey Mapping Impacts Business Outcomes Customer Journey Mapping (CJM) enables a business to identify opportunities for growth by understanding customer expectations and perceptions at various touchpoints. It is an effective...

Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys Understanding a Customer’s Journey is pivotal for a business, irrespective of its size, in order to draw insights into customers’ experiences along with...

Helping The Direct Selling Association (DSA) Members Transform Digitally for Long-Term Growth The Direct Selling Association (DSA) has selected Gold Research Inc, a leading customer journey and member experience research firm, to help its...

Improving the Patient Experience – Post COVID The COVID pandemic has frozen many industries, but one that urgently needs attention is the healthcare industry. With over 2 million infected people in the US there is a great deal of fear...

Is Word-of-Mouth More Important than Advertising? Is Word-of-Mouth More Important than Advertising?  “Mad Men” popularized the glory days of advertising which dominated marketing 101 for decades.  In the world of customer advocacy, digital...