Author: G01d0926
Is Research Necessary to Understand “Customer Behavior”?
Every business is in the business of serving its customers. And in a world full of choices, understanding customer behavior gets more and more important every day. Doing so...
5 Ways Customer Journey Mapping Impacts Business Outcomes
Written by G01d0926 on . Posted in Gold Journey Mapping. No Comments on 5 Ways Customer Journey Mapping Impacts Business Outcomes
5 Ways Customer Journey Mapping Impacts Business Outcomes
Customer Journey Mapping (CJM) enables a business to identify opportunities for growth by understanding customer expectations and perceptions at various touchpoints. It is an effective...
Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys
Written by G01d0926 on . Posted in Gold Journey Mapping. No Comments on Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys
Lessons Large Enterprises Can Learn from Small Business’s Customer Journeys
Understanding a Customer’s Journey is pivotal for a business, irrespective of its size, in order to draw insights into customers’ experiences along with...
Helping The Direct Selling Association (DSA) Members Transform Digitally for Long-Term Growth
Written by G01d0926 on . Posted in Gold Journey Mapping.
Helping The Direct Selling Association (DSA) Members Transform Digitally for Long-Term Growth
The Direct Selling Association (DSA) has selected Gold Research Inc, a leading customer journey and member experience research firm, to help its...
Improving the Patient Experience – Post COVID
Written by G01d0926 on . Posted in Gold Journey Mapping.
Improving the Patient Experience – Post COVID
The COVID pandemic has frozen many industries, but one that urgently needs attention is the healthcare industry. With over 2 million infected people in the US there is a great deal of fear...