Conversations with Masters:
How to Better Understand Your Customers™
See Marty Seiwert, Insights, Instacart, discuss:
- How data without insights is just overhead; there must be actionable steps to utilize
- How to not fall prey to shiny gizmos but to remain focused on the original business impact that the project was designed for
- Why prioritizing key objectives when initiating customer journey mapping is critical to project development
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