View Marcos Adrián Pérez Sandoval, Director, Consumer Insights, 7-Eleven, as he discusses:

• Why it’s essential for insight specialists to focus on the “why” and “how” their customer journey maps will help internal stakeholders in achieving their “business” AND “personal” goals
• How designing a customer journey mapping project for a specific financial impact often leads to an enormous return on investment (ROI)
• Why using a holistic omni-channel research approach when exploring shopper journeys is the key to identifying their hidden purchase triggers

Gold Business-to-Business (B2B) Journey Mapping™

Gold Business-to-Consumer (B2C) Journey Mapping™