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Conversations with Masters:

How to Better Understand Your Customers™

See how Jessica Bolger, Head of Insights, VOC, Drinkworks:

    • Maintains a constant pulse of her customers
    • Generates actionable insights by focusing on the “moments-of-truth” and triggers in the usage stage of her customers’ journeys
    • Mapped key insights for a product that had minimal data (as it had just launched)

    Would you like to better understand your customers?

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