Conversations with Masters:
How to Better Understand Your Customers™
View Greg Tucker, Chief Journey Mapper, Gold Research Inc, as he discusses:
- How business leakages and failures in connecting with customers can be uncovered by embarking on customer journey work
- Why organizations should never proxy the “voice-of-the-customer” in the journey mapping process
- How research leaders can design the activation of insights to achieve the full benefits of customer journey efforts
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