Conversations with Masters:
How to Better Understand Your Customers™
View Elena Garvey, Senior Director, CX Team, LinkedIn, discuss:
- When evaluating customer journeys, why it is critical to look at both ends of the customer spectrum, from those who bought in and those who did not
- How researchers and CX leaders should investigate customer journeys
- Why expanding the scope of the audience upfront can provide more significant insights into questions and opportunities that are bound to arrive eventually
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