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Conversations with Masters:

How to Better Understand Your Customers™

See how Brian Cobb, Chief Innovation Officer, Cincinnati/Northern Kentucky International Airport (CVG):

    • Drove organizational change by focusing on removing key pain-points that were present in the different customer journey stages
    • Leveraged customer journey mapping to help different departments better understand consumer behaviors and their underlying unmet needs
    • Improved customer experiences with innovative changes that he researched and tested rigorously for impact

    Would you like to better understand your customers?

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