Conversations with Masters:
How to Better Understand Your Customers™
View Andrea Krohnberg, CCXP, Global Director, Customer Insights & Experience, Kelly Services, discuss:
- why it is impossible to have customer-centricity if teams and stakeholders don’t share a unified perspective
- how there is no proxy for the customer’s voice; and why it is so crucial to speak with real customers (and prospective customers) when evaluating their journeys with your business
- why it is vital to pursue relationship-building with internal stakeholders on the front-end to initiate enthusiasm for the project and to create recognition of their personal impact
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