Vanessa Neumann
Senior Qualitative Research Director
With a background in Psychology, passion for the question “WHY?” and a love of marketing, Vanessa feels right at home in the world of consumer insights. Vanessa has over 20 years of marketing and moderating experience and loves bringing to life the voice of the consumer for her clients. Her eye for insight and appetite for curiosity has helped her clients create meaningful connections and strategic marketing decisions over the years.
Vanessa works with clients in Consumer Packaged Goods, Healthcare, Beauty, Spirits and Retail to understand consumers in depth and detail. She is skilled at moderating a range of methodologies – online bulletin boards, focus groups, depth interviews, ethnographies and shop-alongs. Her professionalism and poise keeps her on track when moderating and her responsiveness and clear communication keeps her connected to her teams. From deep consumer insights to brand positioning and concept testing, she loves that her job is to listen to what people say, watch what they do, and extract meaning from it all.
Vanessa holds a B.A. in Psychology from U.C. Berkeley and a M.A. in Integrated Marketing Communications from Northwestern University.
