Nitin Sharma
MBA (Marketing Research,
Management Decision Making)
CEO, Market Researcher

Nitin is a “big picture” oriented business strategist, possessing experiences in the disciplines of market research, data analysis, statistics, project management and industry/market analysis in multiple sectors including food services, restaurants, consumer goods, education, media/entertainment, health care, financial services, and technology. Nitin understands the immense leverage that market research can provide to customers in understanding their markets and strives to provide high quality market research and statistical support services to organizations that are in different phases of their growth trajectories.

Nitin has a BS in Industrial Engineering from Manipal Institute of Technology in India and an MBA in Market Research/Data Mining from George Washington University, where he was awarded the university’s prestigious Global Leader’s Fellowship Award.

Greg Tucker
MBA (Strategy & Marketing)
Senior Director, Gold Journey Mapping^TM

Greg has extensive experience in customer experience, journey mapping (B2B, B2C), and path-to-purchase research. He has served as the Chief Marketing Officer at Copart USA, a multi-billion dollar leader in online auto auctions. He has also worked at Clorox as a Strategic Brand Planning Director in helping drive growth in the cleaning category. Under Greg’s leadership, Gold Research Inc. has successfully helped improve the customer experience for clients including Google, Freudenberg Household Products, Panera, Michelin, Big Lots, Builders Digital Experience (BDX), and others.

Greg teaches Customer Journey Mapping V2.0 and is a recognized expert by the Customer Experience Professionals Association (CXPA), the global certification and credentialing organization by which all customer experience professionals and journey mappers are certified. He was also recently selected as one of the top 150 “Who’s Who of Customer Experience” by the Customer Experience Professionals Association (CXPA). Greg holds an MBA from Stanford University’s Graduate School of Business in Strategy and Marketing. He is also a very sought out instructor and regularly teaches Customer Journey Mapping at industry events, and to senior executives across multiple industries.

Vanessa Neumann
Senior Qualitative Research Director

With a background in Psychology, passion for the question “WHY?” and a love of marketing, Vanessa feels right at home in the world of consumer insights. Vanessa has over 20 years of marketing and moderating experience and loves bringing to life the voice of the consumer for her clients. Her eye for insight and appetite for curiosity has helped her clients create meaningful connections and strategic marketing decisions over the years.

Vanessa works with clients in Consumer Packaged Goods, Healthcare, Beauty, Spirits and Retail to understand consumers in depth and detail. She is skilled at moderating a range of methodologies – online bulletin boards, focus groups, depth interviews, ethnographies and shop-alongs. Her professionalism and poise keeps her on track when moderating and her responsiveness and clear communication keeps her connected to her teams. From deep consumer insights to brand positioning and concept testing, she loves that her job is to listen to what people say, watch what they do, and extract meaning from it all.

Vanessa holds a B.A. in Psychology from U.C. Berkeley and a M.A. in Integrated Marketing Communications from Northwestern University.

Matthew Tullman
MS (Behavioral Neuropsychology), BS (Psychology)
Senior Director, Gold Behavioral Research^TM

Matthew is a pioneer in applied behavioral science with over 20 years experience in consumer behavior insights research. He is focused in providing clients with best-in-class research design, in-context field execution, analysis and consulting. Matthew specializes in behavioral, neuroscience and implicit association methodologies used by clients such as Panera Bread, Google, Lidl, Hershey, Delta Airlines, McDonalds, The Coca-Cola Company and many other “blue chip” brands.

His research includes original studies of consumer emotion and behavior, visual attention & perception, digital UI/UX, real-world CX and decision modeling. He has published his work in prominent academic journals while his commentary and expert insights have appeared in numerous business and retail publications such as The Wall Street Journal, Forbes, Marketing Research Magazine, Progressive Grocer and Crain’s New York Business.

Matthew is a frequent speaker at international conferences and institutions, where he shares the latest original research findings. His speaking engagements have included IIeX, Path-to-Purchase Expo, SIA and GlobalShop.

Matthew holds a BS in Psychology from Syracuse University and an MS in Behavioral Neuropsychology from Dartmouth College.

Ramon Novoa
MBA (Marketing)
Senior Director, Gold Research-Support^TM

Ramon is a bi-lingual market researcher specializing in both qualitative and quantitative research. He focuses on customer engagement, leading research and testing to discover the drivers of customer delight and building strategies to maximize it. He combines market research with loyalty surveys, behavioral analytics, and the voice of the customer to generate actionable insights that can be used to drive the business strategy.

Ramon has an MBA and BBA in marketing from the Inter American University.

Raunak Vardhan Singh
MS (Statistics)
Director, Gold Research-Support^TM

Raunak is our data “czar”, with over ten years of experience in analyzing and identifying actionable insight from primary and secondary data. Raunak has extensive experience in leading research efforts, performing statistical analysis, and developing sampling frames for large scale studies in the fields of consumer goods and restaurant/food services. Raunak is also an expert in statistical modeling and in survey sampling methods such as time location cluster sampling and respondent driven sampling.

Raunak holds a Masters of Science in Statistics from the Delhi University, India.

Eric Small
MS (Marketing, Economics)
Director, Gold Intercepts^TM

Eric has more than 30 years of experience in customer engagement, leading research and testing to discover the drivers of customer delight and building strategies to maximize it. He combines market research with loyalty surveys, behavioral analytics, and the voice of the customer to generate actionable insights that can be used to drive business strategy. Eric has worked with clients including Procter and Gamble, McKinsey & Company, and Ericsson, doing both customer research and concept testing. Eric also has many years of experience doing importance-performance analysis that has been instrumental in successfully developing and launching new concepts at various organizations.

Eric holds an MS in Management from MIT (Sloan School), an MA in Economics from the University of Michigan, and a BS in Economics from MIT.