Gold Research Resources

Podcast

The Gold Research Podcast features interviews and discussions with leading experts in customer experience, insights, and market research. Each episode aims to provide actionable perspectives and deep dives into optimizing the client journey by highlighting proven strategies, case studies, and best practices from practitioners who have successfully improved CX and customer-insight efforts.

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Blog

The Gold Research Blog shares articles, case studies, expert insights, and practical resources about market research, customer experience and client journey mapping. It covers topics like deploying customer intercepts, journey mapping in retail or online environments, “Gold Journey Mapping™,” data-driven research techniques, and tips for improving customer feedback systems. Better understand and improve how clients interact with you across touchpoints, make smarter decisions & drive loyalty and growth.

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Webinars

The Gold Research Webinars section offers live and recorded sessions that focus on advanced market research methods, customer experience design, and journey-mapping best practices. These webinars bring together expert speakers to share insights, case studies, and tools that help businesses better understand their clients’ behaviors, improve touchpoint experiences, and gain actionable strategies. The content is tailored for anyone seeking to deepen their expertise in research, client journey mapping, and customer satisfaction improvements.

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Gold Research, Inc. is experienced in a broad spectrum of B2B and B2C research techniques. From deploying “in-the-moment” real-time surveys and audits, to journey mapping to providing ad-hoc research support, we serve as business consultants in a variety of qualitative and quantitative analytics research projects for companies of all sizes.

Over the years, we’ve seen that while a lot of businesses continue to invest in research, there are some mistakes that even the most experienced researchers make that have catastrophic results.

To help you avoid such research pitfalls, presented below are some of our proprietary e-books and webinars. You can access any of these by entering your information on the right.

Please take a look and do let us know your thoughts on our content. Your feedback is always appreciated!

Selecting The Right Journey Mapping Consultant – E-Book 1

In this e-book, you will learn:
– the 5 things you need to check for prior to hiring a journey mapping expert or company.
-whats lacking in most journey maps.
– the different journey mapping formats (and portions) that are critical to getting actionable results.

7 Deadly Pitfalls in Store Intercepts, On-Site Surveys and Mobile Research, and How to Avoid Them – E-Book 2

In this e-book, you will learn:
-Top 7 mistakes commonly made during survey intercepts, and how you can avoid them.
-Actual case studies of career-advancing results.
-Best practices from setup to reporting.

Looking For Market Research Assistance? 5 Things To Remember – E-Book 3

In this e-book, you will learn:
-Top five critical guidelines to help make the best decision when evaluating options for market research assistance.
-Actual case studies of career-advancing results.
-Best practices based on our 50+ years of research experiences.

75% Of Customer Journey Mapping Is Simply Bad Research – E-Book 4

In this white paper, you will learn:
-The top 5 mistakes made in most Customer Journey Mapping research.
-Why the voice of the customer must be part of the process.
-Why capturing “in-the-moment” decisions provide critical ah-ha insights.

Careless Intercept Vendor Selection Is Getting Good Researchers Fired! – Webinar

In this webinar, you will learn:
-Top 7 mistakes commonly made during survey intercepts, and how you can avoid them.
-Actual case studies of career-advancing results.
-Best practices from setup to reporting.

View Our e-Books and Webinars

Simply fill out the form to receive an email with a link providing access to our E-Books and Webinar.