Conversations with Masters:
How to Better Understand Your Customers™
Watch Tisha Cole, Director, Customer Insights, Kenvue, discuss:
- What it means to ground the customer experience: a unified framework that fosters the right mechanisms for an effective customer journey
- Why it’s important for internal stakeholders to grasp the nuances of “customer experience” and its varied interpretations across different business sectors
- When to utilize a “hypothesis setting workshop” as a collaborative approach to identify gaps in customer understanding, successes, and the extent of shared insights across business areas
- Why research outcomes become more impactful through the lens of customer personas in both B2B and B2C customer journeys, ensuring a cyclical approach
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