Conversations with Masters:
How to Better Understand Your Customers™
Watch Serena Li, Director of Consumer Insights, Strava Discuss
- When customer journey mapping reveals that “moments-of-truth” are becoming pain points then it is sure sign that one is risking market share to competitors
- How emerging tech, like AI, could potentially enable a million personalized customer journeys for diverse consumers
- Why identifying specific and detailed project metrics is crucial for customer journey success
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