Conversations with Masters:
How to Better Understand Your Customers™
Watch Samantha Blackburn, Market Research Manager, WestRock Discuss:
- How blending “B2B” and “B2C” forms a “B2B2C” strategy, covering every customer journey stage
- When cross-segment customer journey research prevents researchers from missing the forest for the trees
- How peak points in customer journeys foster loyalty, while pain points drive them to competitors
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