Conversations with Masters:
How to Better Understand Your Customers™
Watch Monica Aguilo, Senior Director, Consumer Insights, Strategy, & Social Impact, MANSCAPED, discuss:
- Why empathy is crucial in customer journey research
- How expanding data – qualitative and quantitative – helps avoid segment bias and gain a comprehensive customer journey view
- Why aligning customer journey insights with business impact objectives is the perfect recipe for baking the “gift-that-keeps-on-giving”
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