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Conversations with Masters:

How to Better Understand Your Customers™

Watch Mirena Zannou, Consumer Insights & Brand Strategy Leader Discuss:

    • How a two-question strategy (monetary and personal impact) can help justify customer journey research to stakeholders
    • What post-pandemic consumer habit changes mean for customer journey research
    • How early engagement with project activators provides crucial context and boosts their involvement in customer journey mapping initiatives

    Would you like to better understand your customers?

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