Conversations with Masters:
How to Better Understand Your Customers™
See Guneet Singh, Sr. Director, Customer Experience, Appfolio Communicate:
- Why challenging leadership to quantify business impact is crucial for defining fruitful paths.
- How visualizing success with the client sets a clear direction for projects.
- What separating insights achieves in preventing scope creep in customer journey analysis.
- When linking customer journey mapping to desired outcomes and breaking it into stages simplifies complex journeys
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