View Elena Garvey, Senior Director, CX Team, LinkedIn, discuss:

• When evaluating customer journeys, why it is critical to look at both ends of the customer spectrum, from those who bought in and those who did not
• How researchers and CX leaders should investigate customer journeys
• Why expanding the scope of the audience upfront can provide more significant insights into questions and opportunities that are bound to arrive eventually

Gold Business-to-Business (B2B) Journey Mapping™

Gold Business-to-Consumer (B2C) Journey Mapping™