Conversations with Masters:
How to Better Understand Your Customers™
Watch Earlene Biggs, Divisional Principal, Commercial Solutions, ICON plc, discuss:
- How customer journey mappers can guide clients on achieving the end business impact that they hope to accomplish
- Why it is critical for senior leaders to recognize that there is no proxy for the voice-of-the-customer
- What we can do to identify how customers may relate to, and differentiate from, each other
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