Conversations with Masters:
How to Better Understand Your Customers™
Watch David Schwartz, Managing Director Category Management, Consumer Research and Insights, Conair Corporation, Inc., discuss:
- Why it is vital to investigate what triggers the initiation of the customer journey
- How customer loyalty drivers can be uncovered from analyzing their “post-purchase” experiences
- What behavioral techniques (like eye-tracking) can do to help you better understand your customer journeys
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