Conversations with Masters:
How to Better Understand Your Customers™
Watch Dan Comenduley, Senior Manager Consumer Insights, US Cellular Discuss:
- Why framing customer journey research in familiar terms enhances its believability in leadership buy-in
- How in-the-moment research yields the most accurate insights for customer journeys
- What characterizes the customer’s journey as a continuous, cyclical process
- When adapting to client communication styles and values strengthens customer journey strategies
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