Conversations with Masters:
How to Better Understand Your Customers™
See Bridget Nelson, Head of Brand Performance, MassMutual, discuss:
- How she measures the impact of marketing at the brand level
- The benefits of deep-diving into the customer journey, from initial trigger to purchase, to create a relevant presence at each critical decision step
- How customer journey research often opens various avenues of opportunities, knowledge, and dialogue that foster innovation
Would you like to better understand your customers?
Get our thought leadership content on how you can better understand your customers
Enter Your Information Below
Awarded by Feedspot
Contact Us
1-800-549-7170
GoldResearch, Inc.
8000 I.H. 10 West | Suite 600San Antonio, Texas, 78230
