Conversations with Masters:
How to Better Understand Your Customers™
See how Billie Jo Timm, Former Senior Vice President, CX, MasterBrand Cabinets:
- Leveraged journey mapping to help different departments understand the entire customer experience from start-to-finish
- Benefited from incorporating the voice-of-the-customer in each stage of her journey maps
- Drove organizational change by uncovering key customer experience improvements
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