Conversations with Masters:
How to Better Understand Your Customers™
Watch Audra Yankton, Manager and Consumer Insights Leader, Hudl Communicate:
- Why discussing financial impact and quantifying it is crucial before starting customer journey projects
- How transforming foresight into insight predicts key learning areas in customer journeys
- What helps guide clients towards new approaches while acknowledging change resistance
- When trust in client relationships leads to exploring complex concepts in customer journeys
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