Conversations with Masters:
How to Better Understand Your Customers™
Watch Manisha Sharma, Consumer Insights Lead, discuss:
- Why exploring the triad of impacts – business, financial, and personal, is imperative to discern the personal ramifications for stakeholders when business and financial objectives align
- How acknowledging personal impact in customer journey mapping and research can transform business influencers into proactive champions, driving investment in research and actionable results
- How new companies can pinpoint and leverage customer experience gaps to sway consumers towards their products and services
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