Case Studies: Hospital/Healthcare

Customer Journey Research for WS Audiology

WS Audiology, a global hearing health company specializing in providing hearing aid products and services, had been observing that patients often delay getting hearing aids despite such delays impacting the patient’s quality of life, their work, family, and even their mental health. Even a slight reduction in these delays would have an enormous impact on the physical and mental well-being of millions. So in 2021, Yogesh Chavda, the company’s Head of US Market Insights, set on a mission to impact these patient delays by deeply understanding patient experiences in their different journey stages, from the first signs of hearing loss to getting hearing help. He recruited Gold Research, a national customer journey firm, to assist in this important effort.

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ER Patient Research for Methodist Healthcare System

Methodist Healthcare system was experiencing a decline in patient volume at Emergency Room facilities during the COVID-19 pandemic and was looking to understand the critical factors and concerns of its patients that were delaying/inhibiting their pursuit of health care.

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Conducting Naming and Logo Research for a Hospital Chain in “Hard-to-Reach” Markets

A Florida based marketing and advertising agency was hired by a Medical Group to help 1) Rename an existing hospital and 2) Select both a name and a logo for a new hospital.

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