“By partnering with an experienced research consultancy like Gold Research, DSA will be able to identify and profile best practices applicable to direct selling in key areas, along with assessing and analyzing the current state of Direct Sellers digital capabilities, to develop a prioritized set of digital transformation improvements for its DSA members. This will help our members develop innovative strategies to transform their businesses for success in these uncertain times,” said Ben Gamse, Director of Industry Insights, DSA.  

 “We really liked Gold Research’s experiences with other industry leaders and how they have helped leading tech, retail, and consumer brands close gaps in customer understanding, optimize customer and member experiences, and ignite sales and innovation. DSA members will benefit tremendously from their research and guidance.”

Nitin Sharma, CEO of Gold Research, said, “2020 had been a year of change and has forced organizations, especially in direct selling, to react and adapt quickly to market changes. We understand the challenges that DSA and its 130 member companies are up against in their digital transformation efforts and are honored to have been selected as their partner in this important mission. Helping our clients better understand their customer journeys, identify and reduce friction points along the way and optimize customer experiences is at the core of everything we do. Our digital path-to-purchase research solution is designed specifically for helping companies identify the key digital improvements that they need to make to grow their business and build customer relationships and loyalty.”

About DSA  

DSA is the national trade association for companies who sell products and services through an independent salesforce away from a fixed retail location. DSA’s mission is to protect, serve, and promote the effectiveness of its approximately 130 member companies who serve 6.8 million direct sellers and more than 36.9 million customers in the United States and generated over $35 billion in annual retail sales in 2019. For more information, visit www.dsa.org.