Testimonials

“This journey study conducted with Gold Research brought to light the importance of precise product data and underscored its importance in members gaining operational efficiency, enhancing customer experiences, and increasing sales. The project quantified the “Moments-of-Truth” and “Friction Factors” in the product data journey and identified business and financial impacts to drive prioritization. It uncovered the “true cost” of poor product data management – estimated to be $2 Billion – $4 Billion annually for all electrical distributors alone, not counting impacts to ecommerce sales. Establishing KPIs and metrics facilitated an effective system to monitor progress and measure results. We look forward to sharing more on the impact of product data with another follow-up study with Gold Research.”

– Erika TenEyck, Director of Business Intelligence Programs & Insights,
National Association of Electrical Distributors (NAED)

“As background, our consumer target audience is typically 55+ who have hearing loss. We’ve learnt over time, that consumers take on average 7 years from first identifying that they have some level of hearing loss to acting on it by visiting a hearing care professional (HCP). When we initiated this project with Gold Research, we were interested primarily in figuring out what steps the consumer would take once they were ready to deal with their hearing loss all the way to booking their first appointment in a hearing aid clinic.

As we went through the findings, we realized that the findings were relevant, from a tactical marketing communication perspective, at different touchpoints and for first time and repeat buyers for hearing aids, and from a strategic perspective, i.e. how we could leverage our entire ecosystem of business units to help drive revenue. This strategic overview has been instrumental in how we are organizing our lead generation and how we help consumers flow from TruHearing to HearUSA to Signia/Widex brands. This pathway wouldn’t have been as clear to us had we not done this research. We also learnt, a lot, about how to overcome stigma, the key barrier for why consumers typically postpone their hearing aids purchase. This research identified how family and friends can play a role (either passively supportive or actively pushing) the person to move into purchasing their hearing aids. Net, this research is not only foundational to what we do in marketing; it’s also helped us organize dramatically in how we operate as a business. “

– Yogesh Chavda, Head of US Market Insights, WS Audiology

“We partnered with Gold Research, Inc. on a strategic packaging assessment that provided exceptional underlying insight into the consumer process and their preferences. The Gold team was collaborative, agile, and detail-oriented throughout the planning and execution of the research. We have been very satisfied with the work and would work with them again in the future.”

– Brian Dawson, Senior Marketing Director, Conair LLC.

“Historically, Netspend has conducted smaller scale quantitative checks on retail packaging options where respondents were asked to compare and contrast a champion package to alternative versions.  The champion always won and the study format didn’t offer enough insight into expected performance in market or areas for improvement.  For this study, I wanted to meet multiple objectives, including: measuring strength of packaging against key competitors, design and messaging feedback that the marketing and creative teams could use to improve the packaging concepts, and consumer product purchasing behavior preferences.  Working with Gold Research, we were able to identify which concept performed best against competitors, which messages convinced, repelled, or confused consumers, which design generated the most attention and likelihood to purchase, and whether or not the consumer’s buying process affected their reactions.  Ultimately, we worked with the marketing and creative teams to select a design, messaging, and packaging format combination that increases appeal and reduces barriers to purchase for most consumers, which will be in market later this year. Most consumers will have an easier time finding our product on the shelf, learning about the most important product features and uses, and understanding how the product works before they buy it.  It will save them time while shopping and they will have a better post purchase experience because they have a better understanding of the product.  We expect to see a lift in sales and customer retention as a result of rolling out this new packaging.”

– Mr. Chris Ogilvie, Head of Research and Insights, Netspend

“By partnering with an experienced research consultancy like Gold Research, The Direct Selling Association (DSA) will be able to identify and profile best practices applicable to direct selling in key areas, along with assessing and analyzing the current state of Direct Sellers digital capabilities, to develop a prioritized set of digital transformation improvements for its DSA members. This will help our members develop innovative strategies to transform their businesses for success in these uncertain times. We really liked Gold Research’s experiences with other industry leaders and how they have helped leading tech, retail, and consumer brands close gaps in customer understanding, optimize customer and member experiences, and ignite sales and innovation. DSA members will benefit tremendously from their research and guidance.”

– Ben Gamse, Director of Industry Insights, Direct Selling Association (DSA)

“I have been working with Gold Research for several years now with outstanding results. Their work quality and execution has been quite consistent, which is hard to find in this industry. We tend to move fast and wanted a partner that could match our speed of execution without compromising on quality. Across my career with Coca-Cola, Starbucks and now Hooters Gold Research stands in a select group of trusted partners that I can rely on to deliver, even when the pressure is on. They bring a team of savy, experienced researchers to conduct research across our U.S. locations to enable Righteous Wings to better serve our customers.”

– Carl Sweat, Global Chief Marketing Officer, Hooters, HOA Brands

“At Freudenberg Household Products, we needed to conduct research in order to understand our customers’ complete buying journey from start to finish, so that we may take a leadership role with them and optimize our go to market strategy.

Our challenge was to find a vendor who is a thought leader in journey mapping, who could move fast with nationwide coverage and deliver quality data on a tight timeline. Above all, we wanted somebody who could provide us with the deep, rich insights that were also projectable to our national shopper base.

We selected Gold Research and they hit the ground running by implementing their Gold Journey Mapping™ solution. From conducting a thorough review of our existing research to avoid duplication, to conducting intense on-site workshops that forced our leadership teams to think long and hard about the research and business issues that were most critical, to deploying their innovative in-store mobile research methodologies – Gold Research really took care of everything.

As an experienced shopper insights and category management professional, I was very impressed by their team. Honestly, I’m not easily impressed since I’ve been in the industry for a long time and feel like I’ve seen it all. However, Gold Research’s execution was exceptional. Nitin, Greg and their entire team understand what it takes to conduct a successful customer journey mapping study. They also exceeded industry norms by integrating qualitative and quantitative research processes to ensure that we received deep, actionable insights into how our customers think about, and buy our products. And during our on-site workshops and briefing calls, they continued to impress me with their open communication and commitment to our project.

Gold Research successfully executed the project on time and within budget. They also represented us well in front of our retail partners and shoppers.

I would definitely recommend Gold Research to anybody wishing to conduct journey mapping and path-to-purchase research, and obtain a leadership position in their industry.”

– Alec Lenenfeld, Director, Shopper Insights & Category Management, Freudenberg Household Products

“I led the hiring of Gold Research and also worked closely with the Gold Research team on this important customer journey project. Right from the start, I liked everything about Gold Research’s execution – from building upon our existing research base in a complementary—but not duplicative, manner, to developing a custom research approach, complete with deep qualitative discussions and quantitative surveys. This helped us to capture a full-view of the customer journey experience as well as identify longitudinal data and insights.

I was impressed with the value we received from our partnership with Gold Research. I enjoyed working with Nitin, Greg, and the Gold Research team. They were very flexible and were open to making adjustments along the way to accommodate changing business conditions. They have my unequivocal recommendation for anybody looking to better understand and optimize their customer experiences.”

-Stephen Graham, Principal Product Manager, Customer Experience, NortonLifeLock

“We selected Gold Research through a competitive process in which multiple national research firms were considered. We selected Gold Research as their customer journey research and mapping solution provided the highest level of research rigor for addressing our challenging business objectives. I truly appreciated the professionalism of Gold Research’s research and on-site survey teams. All throughout the project, they impressed me with their transparency, open communication style, and a very high level of commitment to our project. Their efforts helped us understand exactly what we needed to do to improve our customer experiences. Overall, I was very happy and would recommend them to anybody wishing to do customer journey mapping and on-site research at airports. “

-Nyika A. Allen, C.M., Director of Aviation, Albuquerque International Sunport

“I had never worked with Gold Research before and reached out to them because I wanted to work with a local firm that could move quickly. What impressed me the most about Gold Research’s team was that not only could they deliver results fast but they also showed a high understanding of patient journeys. This was evident in their empathetic approach toward patients, and how research with them should be conducted during these pandemic times. I and my team enjoyed working with Nitin, Greg and the Gold team. “

-Michael Malo, Vice President of Marketing, Methodist Healthcare System

“I highly recommend Gold Research, Inc. and their research expertise.”

– Salomé Aguilar, Director, Consumer Insights, Strategy & Analytics, Walmart

“The strategic store research that Gold Research, Inc. conducted enabled us to see new and innovative foods in different regions of the country. Their pricing was competitive and their deliverables were easy to navigate. The knowledge and awareness we now have from the study will help us keep pace with ever-changing food trends.”

– Rich Calvario, Manager, Strategic Insights, Conagra Brands

“I am pleased to recommend Gold Research as an effective and efficient provider of intercepts and on-site research. They are willing to go above and beyond to satisfy the research objectives. They personally ensure that the research is executed in a timely manner and that the interviewers are following the exact instructions. Overall, we have always been very satisfied with the outcome of the studies we have completed together.”

– Dr. Olesya Govorun, PhD, Director, Strategy & Insights, The Dannon Company, Inc.

“We were looking for a research partner and that is what Gold Research proved to be – a partner not just in execution and insight generation but also in presenting us in the right way in front of our attending members. Right from research design, to training surveyors before they arrived on-site, to keeping me updated throughout the event on how the research was progressing, Gold Research did a splendid job. Post the event, they discussed their research plan with us so we knew exactly what would be in our results report. No surprises except for outstanding execution and exceptional delivery all the way! Our leadership team was delighted with the research insights Gold Research provided and we truly feel they were able to help us get a pulse of what our national and international members wanted. We have found a true partner in Gold Research and whole heartedly recommend them to any association or event sponsor who wishes to connect with their audience to better understand their needs and preferences.”

– Sally J. Baker, Director of Marketing and Public Relations, American Association of Equine Practitioners

“We’ve worked with Gold Research on multiple in-store research projects. They are quick to respond to needs. Flexible especially with last minute changes. Always easy to reach, professional and pleasant to work with.”

– Simone Schuster, Category Manager, The Dannon Company, Inc.

“Just wanted to say thank you for the great work on these reports. Everything looks really good!”

– Shaina Green, M.C.M, Senior Engagement Manager, The Hypothesis Group

“Gold Research’s analytical and graphic design teams were top notch. They were quick to understand the goals, attentive to detail, and communicated well. They got every detail right the first time. This engagement saved many hours of work for us and transformed the PowerPoint deck to something much more visually appealing. Excellent results and easy to work with.”

– Dave Sheluga, Director of Consumer Insights, Ardent Mills

“My recommendation regarding Nitin Sharma reflects my having been in the market research industry for several decades, having been on both sides of the desk, and a working knowledge of which data collection vendors do and do not go the distance when it comes to providing an excellent customer experience.

Nitin Sharma, of Gold Research, and his organization, have demonstrated ingenuity, creativity, strict adherence to detail and overall excellence on several different levels.

We have utilized their services for several projects and have never been disappointed; in fact, we have been pleasantly surprised on several occasions when he not only went the distance for us but also exceeded the call of duty to implement several procedures that eventually enhanced the final deliverable. Nitin and Gold Research, Inc. have afforded us timely, highest quality and cost effective infrastructure when it was critical for us to have it.

Nitin and his team are excellent listeners and know exactly what to do for virtually every data collection and tabulation scenario. Their survey programming, data collection, tabulation and quality control are top notch, truly as good as you can find. We have positioned them as an extension of our own research staff and are glad we did so, since, on many occasions, they saved us valuable time and helped us to maintain cost efficiency.

For online data collection, quality control, and data tabulation, they come highly recommended.”

– Arthur Z. Savitt, CEO, WACS Insights & Strategy

“I would very strongly recommend Gold Research to anybody who wishes to grow their business, better understand their customers, improve their product/service offering and keep an eye on the competition!”

– Tanya Sparkman, Vice President Marketing, Fleming’s Prime Steakhouse

“We worked with Gold Research on a series of satisfaction research studies. The results and subsequent reports were on time and on budget. The work was without question professionally accomplished and the principal researcher was extremely easy to work with. I highly recommend Gold Research and would work with them in the future.”

– Charles Digate, President & CEO, Skitster Inc.

“I am extremely happy with the Gold Research services that I received for one of my projects. They were very responsive, understood the problem, and delivered what was necessary in a fairly short period of time. The team they were able to put together was very knowledgeable in trade off (conjoint) methodologies and understood the nuances of the project. They worked under extremely tight deadlines and were able to work and deliver during the weekends and late at nights. I would highly recommend the Gold Research team to all my colleagues. I am impressed by the quality of their deliverables and work ethic.”

– Aybegum Senkesen, Marketing Intelligence Manager, Lonza Pharmaceuticals, Inc.